AFTER seeing Anheuser-Busch’s devastating exploitation of American Indians, I’m done with its beer.
The human toll is evident here in Whiteclay: men and women staggering on the street, or passed out, whispers of girls traded for alcohol. The town has a population of about 10 people, but it sells more than four million cans of beer and malt liquor annually — because it is the main channel through which alcohol illegally enters the Pine Ridge Indian Reservation a few steps away.
Pine Ridge, one of America’s largest Indian reservations, bans alcohol. The Oglala Sioux who live there struggle to keep alcohol out, going so far as to arrest people for possession of a can of beer. But the tribe has no jurisdiction over Whiteclay because it is just outside the reservation boundary.
So Anheuser-Busch and other brewers pour hundreds of thousands of gallons of alcohol into the liquor stores of Whiteclay, knowing that it ends up consumed illicitly by Pine Ridge residents and fuels alcoholism, crime and misery there. In short, a giant corporation’s business model here is based on violating tribal rules and destroying the Indians’ way of living.
It’s as if Mexico legally sold methamphetamine and crack cocaine to Americans in Tijuana and Ciudad Juárez.
Pine Ridge encompasses one of the poorest counties in the entire United States — Shannon County, S.D. — and life expectancy is about the same as in Afghanistan. As many as two-thirds of adults there may be alcoholics, and one-quarter of children are born suffering from fetal alcohol spectrum disorders.
In short, this isn’t just about consenting adults. Children are born with neurological damage and never get a chance.
“Every person on this reservation has personally seen the negative effects of alcohol, with loved ones or themselves,” said John Yellow Bird Steele, the tribe president. More
First we steal their land and then we hide them on reservations, don't allow their children to learn their language and culture, and finally turn them into alcoholics. That does get rid of a problem, doesn't it. I really dislike colonialism. It has much to answer for. Editor