The name which jumped out at me of course was Lord Ivar Mountbatten, direct descendant of Queen Victoria and scion of the family closest friends with that of the UK’s unelected monarch.
The only person listed by Companies House as having “significant control” – ie over 25% of the shares – is Roger Gabb, the wine merchant known for large donations to the Tory Party. I have now spoken to people who know him fairly well who, I must note in fairness, universally say he is a kind and very bright man, but with no technical input in the kind of work performed by SCL/Cambridge Analytica.
SCL is as Establishment as a company can get. The most worrying aspect of this is that SCL is paid by the British government to manipulate public opinion particularly in the fields of “Security” and “Defence”, and still more worryingly SCL – this group of ultra Tory money men seeking to refine government propaganda at the expense of you, the taxpayer – is cleared by the MOD to access classified government information.
SCL, A very British coup